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🎉 GSM Services Celebrates by Unveiling New Branding

For nearly a century, GSM Services has distinguished itself through exceptional customer service, reliability, and quality of work in the local community. They have built lifelong relationships with their customers based on trust and a commitment to integrity.

During a company meeting at the Gastonia Conference Center on May 16th, GSM Services unveiled an exciting new logo. This logo, presented to the entire team after months of hard work and dedication, marks a significant milestone for the company.

The unveiling of the new brand and mascot, Max, included a showcase of the full wrap on two of their 100+ service vehicles and the distribution of t-shirts to all team members. Over the next year, the new logo and mascot will be featured across all advertising signages, including vehicles, billboards, website, community events and more.

  • GSM Services has also updated their tagline to “Top Dog Service for Generations”

  • GSM Services is a third-generation company that has been in business since 1927.

  • It originally started as a small sheet metal shop and metal roofing company founded by W. Fred Long.

  • In 1971, he passed the business to his son Ronald J. Long, Sr., who then passed it to his sons Steven and Joel in 2005.

As the company expanded over the years, it ventured into duct fabrication, commercial roofing & HVAC, residential HVAC, Duct Cleaning, Crawlspace Services, Insulation services and more.

  • To reflect the broader range of services, the name was changed to GSM Services.

  • Approaching their 100-year anniversary, the company embarked on refreshing and modernizing their brand.

What they're saying: According to Steven Long, President of Residential Division, “The new identity represents our growth and vision for the future.” He continued, “This change also reflects our commitment to innovation and excellence.”

  • GSM is the still the same company you have trusted for 97 Years! Only with an updated look and a new mascot - Max!

  • They produce a podcast called "Gaston's Great," which highlights local organizations that enhance the community.

  • Max will soon be making appearances in the community.

The GSM Services’ mission is simple: provide comfort and peace of mind on every call, to every customer, every day. Additional information about GSM Services can be found at


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