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Promote Business Success


Connecting existing businesses with resources and services designed to meet their unique, growth needs fuels a vibrant, sustainable, countywide economy.

Small Business Resources

The GBA works with business and community leaders, as well as nonprofit and government partners, to create a healthy ecosystem for small business growth in Gaston County. Programs, events, and connections to various service providers support business growth ambitions.

Strategic Objectives:

  • Deliver exceptional and relevant programs
  • Connect small businesses with partner service organizations
  • ┬áRapidly assess & respond to real-time business needs
  • Support underrepresented businesses
  • Champion and celebrate Gaston business successes

Strategic Initiatives:

  • Streamline program offerings
  • Enhance the Leadership Gaston program
  • Be the lead generator for Gaston College Small Business Center and SBTDC
  • Create and launch GBA Chapters in the East, Central, and West geographies
  • Execute a robust peer to peer Investor onboarding process
  • Identify and establish relationships with Hispanic and Black-owned businesses
  • Deliver highly-effective, multichannel content
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